Search results

A logistics‐based project is described which addresses the need for better intermodal transport, whilst balancing economic and environmental gains through the use of Internet technologies. Pipeline intermodal system to support control, expedition and scheduling (PISCES) provides an integrating platform for using these technologies in processing and sharing commercially sensitive data within transport chains (i.e. road, rail and barge). The paper demonstrates how information from an Internet‐based system can be used to drive a scheduling tool to provide appropriate routes for the transport of goods, using a multimodal transport model.

This chapter examines how people weigh and discuss opportunities for collective action to improve community health. Drawing from research on civic and social movement engagement, it focuses specifically on how cultural logics of pragmatism, activism, and cynicism are invoked in such debates.

Qualitative data come from four focus group discussions of strategies for reducing tobacco use in Atlanta’s lesbian, gay, bisexual, and transgender (LGBT) communities. Participants included 36 self-identified community members.

Pragmatic logics were used most often in evaluating the tobacco control strategies, with activist logics second and cynicism a distant third. This echoes prior research, but our participants used these logics in unexpected ways: they combined pragmatism and activism, downplaying the former’s emphasis on individual self-interest and the latter’s emphasis on contentious confrontation. In addition, use of the logics varied by focus group and strategy, but not with individual speaker’s identities.

Though limited by a narrow demographic focus and small convenience sample, our study suggests that public support for community health initiatives will likely depend on how they are framed and on the interactional dynamics and shared identities of the groups they are presented to.

Logics of pragmatism, activism, and cynicism inform debate over community health initiatives, as with other forms of civic action. However, use of these logics is not uniform but varies with the groups and issues at hand. Our study participants’ mutual LGBT identification gave them a sense of shared community and a familiarity with the politicization of personal life that led them to combine pragmatist and activist logics in novel ways.

Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and benefits of digital media usage in public relations practices.

A self-administrated online survey targeting 241 practitioners engaged in coordinating public relations activities in Hong Kong was conducted in 2017.

Structural equation modeling (SEM) analysis showed that practitioners' involvement in market-oriented relations practices had significant positive effects on their perceptions of interactivity effects, value of public relations and benefits of digital media usage. Practitioners' perceptions of interactivity effects and benefits of digital media usage were positively affected by their perceptions of public relations value, particularly public relations effectiveness. Clients' profitability and business intelligence, as well as interactivity effects in terms of involvement and perceived customization were practitioners' key concerns in managing market-oriented relations.

This study explores how practitioners of public relations and marketing perceived and practiced public relations in the digital era. Specifically, the conception of market-oriented relations in regard to the use of digital media was discussed in the proposed structural model.

The purpose of this paper is to explore how the dialogic theory of public relations can help strategic communication practitioners support and enhance the relationship between individuals and organizations.

This inquiry applied the dialogic theory of public relations by investigating leading media companies’ context-based strategic use of Twitter. Researchers conducted a qualitative content analysis of 1,800 tweets from 18 top-performing media organizations.

This study identified strategies, rooted in dialogic theoretical principles that media organizations used to engage stakeholders. Media companies employed strategies based on dialogic principles, including promoting organizations as industry and thought leaders, integrating social media, and using an interactive, synergistic organizational voice.

These strategies support the need to expand theoretical conceptualizations and use of dialogic principles to study online communication.

Findings offer practical strategies for practitioners managing organizations’ Twitter communication to foster engagement. In particular, practitioners should consider organizational context and subsequent content advantages.

Findings offer practical and theoretical contributions to the debate of interactivity.

The purpose of this paper is to examine the effectiveness of social media guidelines (SMGs), as well as their impact on control mutuality, a sub-dimension of the organization–employee relationship (OER). A total of two studies compare guidelines with a focus that is either predominantly incentive or restrictive. In addition, they investigate the moderating effect of guideline writing style and enforcement.

In total, two online experiments were conducted among Belgian employees. Participants read a social media policy manipulated in terms of focus (restrictive vs incentive) and style (conversational vs corporate; Study 1) or enforcement (signature requested vs not requested; Study 2).

Incentive guidelines increase employee branding behavior more than their restrictive counterparts, while also safeguarding employees' perceived control mutuality. However, solid SMGs will not compensate for an organization's bad reputation among employees. The guidelines' style and manner of enforcement did not seem to matter.

Communication executives can use our findings to draft SMGs in a way that increases opportunities (e.g. ambassadorship) and reduces risks (e.g. criticism) associated with employee social media use.

Prior research on SMGs is predominantly descriptive and focused on the organizational perspective. This research paper contributes to both theory and practice by studying the causal impact of these guidelines on employees.

Understanding customer experience remains the holy grail in marketing and tourism theory and practice. Although research techniques continue to evolve and improve, capturing the depths of what customers experience while they experience remains an arduous task let alone what its roots are. In response, this chapter sets out and illustrates an autohermeneutic phenomenological approach that taps into the deeper levels of experience to comprehend its extremities and processes. It places experience at the center of (self-)observation and thereby grants direct access to the entire “lifeworld” experience spectrum in its ultimate and purest form from the subject's perspective (be it a consumer, a customer or a tourist) and thereby rendering a first-hand view of the deeper levels of the pre-core-post journey of experience. This thought piece advances the methodological underpinnings of experience by offering a novel perspective to researchers and practitioners. This is brought by a supporting framework composed of five methodological guidelines to examine the multifaceted characteristics of experience, starting with its inception including its twists, turns and evolvements over time, pertaining to the viscerally intensive experience realms such as tourism.

The purpose of this paper is to examine employers’ policy with regard to employees’ social media use. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use and how social media guidelines are implemented within organizations.

In-depth interviews were conducted with HR and communication managers of 16 European companies from different sectors and of varying size.

Some organizations believe that social media should be accessible to employees while others ban them from the workplace. Most respondents believe that organizations can benefit from employees sharing work-related content with their own network. However, they encourage the sharing and retweeting of official corporate messages rather than employees developing their own messages. This fear regarding employees’ messages on social media is reflected in the broad adoption of social media guidelines.

Future research should chart the nature of existing social media guidelines (restrictive vs incentive). Accordingly, the perceived sense and nonsense of social media guidelines in companies should be investigated, not only among the managers but also among employees.

Organizations should remain in dialogue with employees with regard to social media. Managers seem overly concerned with potential risks and forget the opportunities that can arise when employees operate as ambassadors.

The use of in-depth interviews allowed the authors to assess the rationale behind social media guidelines within organizations in depth and formulate suggestions to organizations and communication managers.

Wheelchairs and mobility devices are important to enable mobility for students who are unable to functionally walk by themselves to fully participate in daily life. However, they can be enablers or barriers to inclusion and participation for students. Children and adolescents, like other wheelchair users, have a varying number of reasons to use chairs, but what type of chair, how it is used and what type of participation it encourages or discourages is as individual as the child themselves. This is an area of practice that has little evidence on which to base decisions, leading to inconsistencies of provision practice and inclusion in mainstream environments. This chapter will discuss why children use wheelchairs in the first place, then outline some of the typical types of wheelchair available and discuss matching the child to their wheelchair. Barriers to appropriate use of wheelchairs include policy, funding, attitudes and perceived skill set. Children who use wheelchairs often do not gain the motor experiences that their peers do yet are expected to perform skilled wheeled mobility, often without training. Finally, inclusion in school is about inclusion not only in the classroom but also in all activities to do with their school-based communities.

The choice of what type of mobility a child needs is down to their self-defined goals in the context of their school environment, family and general ecosystem. Other forms of wheeled mobility included adaptive bicycles for children who are unable to utilise nonadapted bikes. The basis for assessment for wheeled mobility is the student. The most important part of adaptive seating is to match the student, their self-defined goals and their developmental needs. Barriers to inclusion are discussed. The final section of this chapter includes a discussion of where wheeled mobility is going into the future.

Studies are presented which demonstrate that: (1) irradiation of titanium and zinc oxide pigments produces singlet oxygen; (2) irradiation of titanium dioxide pigments in water yields, hydrogen peroxide; and (3) the formation of singlet oxygen and hydrogen peroxide correlates with chalking tendencies of the pigments. These findings, together with the results of quenching studies, are interpreted in terms of a working hypothesis, for the generation of reactive oxidants, which ties together previous work into a unified scheme. The relative chalking rates of anatase and rutile titanium dioxide as well as the improvement of chalk resistance by surface treatment, are discussed within the framework of this scheme. The role of singlet oxygen in the chalking process, the importance of its presence with regard to the control of chalking, and possible mechanisms for its formation are also discussed.

Strategists long have advocated for incorporation of SMART objectives into communication campaigns but have failed to consider diversity, equity, and inclusion (DEI) as essential components. While the five elements of specificity, measurement, audience, realism, and time provide direction for the organization's success, non-DEI thinking often leads to unidirectional messaging which harms stakeholders and ultimately, organizations. By adopting SMART + IE objectives, campaign planners can ground the five SMART components with conversations about inclusion and equity so that the organization–public relationship does not become one-sided. Shifting from organization-centric efforts to socially responsible ones not only recognize traditionally marginalized community stakeholders, but it lifts their voices and participation in public relations programming. Incorporating DEI thinking as an organic element of the SMART + IE mindset could result in authentic action for moving public relations practice forward.